Know what people are really
doing, right now.
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Where the answers come from
Every answer comes from what people actually do.
Real behavior from the open market, structured so Watt can answer the moment you ask. We don’t collect it. We make it usable.

172,269 signals across 88% of US adults
Real behavior
What people buy, search for, own, and shop for. Real events, not survey answers.
The open market
Vetted partners, each carrying thousands of upstream sources.
The Signal Graph
Structured so an AI can reason across all of it at once. Recomputed every day.
Your answer
Grounded, in one session. No data team in the loop.
What people ask Watt
What people ask Watt.
What an answer looks like — the figures below are illustrative. Ask your own above.
Who’s driving cold brew growth this summer?
25–34 · 3.2× more likely to buySuburban ZIPs
Demand · beverage
Sized the buyers and where they cluster
What else do premium cookware buyers own?
Specialty grocery shoppers4.1× more likely
Wine club members2.8× more likely
Customers · home
What else they own, ranked by likelihood
Where is running shoe demand indexing highest?
Austin · 2.9× more likelyDenver · 2.4× more likely
Demand · apparel
Geographic index, refreshed daily
Which skincare buyers are switching brands right now?
612K in motionClean-label led
Diagnosis · beauty
Switchers caught mid-move
Is energy drink loyalty real, or just price-driven?
64% repeat on deal only
Pricing · beverage
Willingness to pay, read from purchases
Who dropped home fitness after January, and where did they go?
Moved to boutique gyms · 2.2× more likely
Diagnosis · fitness
Churn traced to the destination