Build an audience
You've seen what the graph holds. /watt:audience turns it into an actual audience — build it, analyze who's in it, and activate it.
You've seen what the graph holds and you have a hypothesis. /watt:audience turns it into an actual audience: build it, analyze who's in it, and activate it wherever it's going. Say what you're after in plain English; Watt works out which step that is.
A Watt audience is built live from raw signals — and that's where the alpha comes from. You blend your own subject-matter expertise and first-party data with petabytes of raw signals. The result is not a mass-appeal segment anyone else can buy: it's built specifically for you, on the spot, and with hundreds of thousands of signals to build from, no two audiences are alike. And its reach is measured, never estimated — every count comes from running your actual signal stack against the graph.
Start building
Type the command, or just say what you want.
A few asks that land here:
/watt:audience build me an audience of weekend hikers in Colorado, around 2M people/watt:audience find more people like my best customers/watt:audience who's actually in this audience?/watt:audience export this to Meta
Three ways in
Every build starts from what you can describe, what you already hold, or what you've already explored:
Build
From a description
Describe who you want to reach and what you're optimizing for — a size band, the widest credible reach, the highest-intent few, and more.
Build
From a list
Bring customers, leads, or accounts — expand them to households, find more like them, or slice them by intent.
These two combine naturally: Watt can learn the signals that define your list, and those signals feed a description-driven build of more people like them. The third way in skips discovery entirely — the signal stack you built in Explore the graph carries straight into a build, what you kept there already found.
What it looks like
Whichever way in, nothing is built unseen — Watt searches, shows you what it found, and you decide, at every step:
- Find the signals. Watt reads your description into its angles and searches the graph for the signals behind each one, narrating what it finds.
- See how they score. Every candidate is scored — relevance to your goal, freshness, how rare and specific, how broad — with the numbers on screen, so "why is this signal ranked above that one" is always answerable.
- Shape your stack. You pick what joins your signal stack; drop a signal, make one a must-have, add a place, go deeper on an angle, ask what's adjacent — in any order.
- Build and measure. On your go, Watt composes the stack toward your goal, measuring reach as it goes, and lands the audience: your stack in plain English, with the count it actually hits.
The result survives the session. Your audience — the stack plus its measured reach — can be picked up in a later chat right where you left off, and run again whenever you want.
Two ground rules on every build:
- US-only — the graph covers the United States.
- Adults-only — ideas about minors pivot to parents and guardians of that age range.
And one thing worth knowing going in: the graph's real strength today is people-level audiences — see what we index for the full picture.
Analyze, then activate
Analyzing the audience shows who it actually reaches — its defining traits, skews, and freshness — so you can sharpen the stack before spending against it. When it reads right, activating the audience exports it in the format your destination expects — social platforms, DSPs, outbound lead lists, direct mail — behind a confirmation you give explicitly.
Build
From a description
Describe who you want to reach, in plain English, and Watt finds the signals and assembles an audience optimized for your outcome.
Build
From a list
Bring a list you already own and Watt expands it, learns what defines it, or slices it by intent — and every play chains with the rest of the build.
Read
Analyzing the audience
See who's actually in your audience — the defining traits, skews, and freshness — before you spend against it.
Ship
Activating the audience
Export your audience in the format your destination expects — social platforms, DSPs, outbound lead lists, direct mail.