Raw records
Research behavior
Purchase behavior
Brand and category affinity
Household and life stage
Where people live
Your first-party dataOptional
Behavioral data, indexed for AI
Access the signal kept behind closed doors.
Watt turns real behavior into intelligence you can query in plain language or access directly at scale. Today 250M+ US adults. Next the industries that run the physical world.
Free to try. No sign-up.
Where the data comes from
LLMs index what people say.Watt indexes what people do.
A general model reads the internet's opinions. Watt reads the market's behavior. We index behavior, and then make it usable.
- 250M+
- US adults
- 172K+
- Signals per person
- 2 PB
- Total data
The problem
Everyone else is guessing.
| Real behavior, resolved and recomputed daily | Everyone elseGeneral models and survey panels |
|---|---|
| Data sourceReal behavior. What people actually did. | What people say, or a model's guess. |
| Coverage250M+ US adults across the US consumer economy. | Scraped data, or a thin panel. |
| SpeedAsk in plain language. Answer in minutes. | Weeks of setup, or a static report. |
| FreshnessRecomputed daily. | One-time or quarterly. |
Where the intelligence comes from
Real behavior in. Intelligence out.
01Data
02Watt Signal Graph
Resolving
US adults250M+
Signals per person172K+
RefreshDaily
03Access
Ready to use
Chat with WattPlain-language answers
Watt DataMCP
One layer
One intelligence layer. Two ways to use it.
Plain-language answersVisual findingsEvidence
Chat with Watt
Who shops premium pet food near Austin?
Dual-income renters under 40 lead the category.
Evidence: 24 signals
Ask it
Chat with Watt
Ask anything about consumers, brands or markets. Get a grounded answer in minutes.
Ground agents & workflowsYour petabytes, agent-readyVerifiable RL environments
signal_feedDaily
person_idsignalscore
p_81f2live_music0.92
p_3a07premium_pet0.81
p_c519new_mover0.77
p_0d4eev_shopper0.64
Build on it
License Data
Bring behavioral intelligence into your own models, products and systems.
In production now
Operators at consumer brands and agencies query the Signal Graph in plain language and get measured answers back, in minutes.
Chat with Watt