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Where the answers come from
LLMs index what people say.
Watt indexes what people do.
A general model reads the internet’s opinions. Watt reads the market’s behavior. We index behavior, and then make it usable.
Public text · What LLMs train on
Forum thread · 2023
“honestly the gummies are a scam imo, just buy powder”
Blog post · Mar 2022
“The 10 best protein powders of 2022, ranked”
Review · Undated
“tastes chalky. three stars.”
Opinions, written for an audience, already months old by the time a model reads them.
The Signal Graph · What Watt reads
Aggregated across millions of peoplesearch“creatine gummies”2.4M this week
compare3+ brands in category890K this week
shopsubscription over one-time64% of buyers
purchaserepeat, ~34 day cycle1.1M households
search“electrolyte powder unflavored”rising 3 weeks
switchgummies to powder, in category310K this month
What people actually search, shop for, and buy across the open market. 172,269 signals covering 88% of US adults, refreshed daily.
What people ask Watt
What people ask Watt.
What an answer looks like — the figures below are illustrative. Ask your own above.
Who’s driving cold brew growth this summer?
25–34 · 3.2× more likely to buySuburban ZIPs
Demand · beverage
Sized the buyers and where they cluster
What else do premium cookware buyers own?
Specialty grocery shoppers4.1× more likely
Wine club members2.8× more likely
Customers · home
What else they own, ranked by likelihood
Where is running shoe demand indexing highest?
Austin · 2.9× more likelyDenver · 2.4× more likely
Demand · apparel
Geographic index, refreshed daily
Which skincare buyers are switching brands right now?
612K in motionClean-label led
Diagnosis · beauty
Switchers caught mid-move
Is energy drink loyalty real, or just price-driven?
64% repeat on deal only
Pricing · beverage
Willingness to pay, read from purchases
Who dropped home fitness after January, and where did they go?
Moved to boutique gyms · 2.2× more likely
Diagnosis · fitness
Churn traced to the destination