Automotive data

Data from across the automotive market.

From intent, household and firmographic signals to proprietary dealer and service records, Watt makes automotive data available for AI.

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Available data

Automotive data from the assembly line to the trade-in.

Broad signal on the people, companies and demand across the industry. Deeper operating records sourced to order.

Available now+100K more signals
Vehicle makers and suppliersAutomotive industry and powertrain research · Automotive chip and logistics research · Makers and parts suppliers by NAICS
Dealer operations and inventoryDealer software and DMS research · Floorplan, F&I, auction and remarketing research · Dealers by NAICS
In-market car and truck shoppersNew and used car research · Used truck research · Children at home · Truck owners
Auto loans and leasingAuto loan, financing and lease research · Auto refinance research · Credit offered
Auto insurance shoppingAuto insurance research · Multi-vehicle households · Teens at home · Driver safety research
Repair and maintenanceMaintenance, oil change, brake and tire research · Multi-vehicle households · Repair shops by NAICS · Auto mechanics
Aftermarket parts and enthusiastsPerformance, tuning and truck mod research · Auto parts buyers · Truck owners
Trade-ins and replacementVehicle valuation and book value research · New and used car research · Multi-vehicle households
Sourced to order

Proprietary records that live inside dealers and service shops. Watt sources them to your requirements.

Dealer operationsDeal jackets · Inventory · Finance and insurance records
ServiceRepair orders · Warranty claims · Parts usage
Also sourced to orderAuction and wholesale · Collision estimates · Recalls · Telematics
Request a dataset

Depth and coverage vary by signal.

Go deeper

We go where the data actually lives.

The records that matter most in automotive rarely sit in one system, and most never reach the web. Watt works with dealers and service shops to collect them and join them into one usable record.

Dotted map of the United States
Automotive
  • Where it lives
  • Dealer systems
  • CRM
  • Spreadsheets
  • Telematics
  • Email
  • PDFs
  • Archives
  • Human workflows
Store 4, Used inventoryIllustrative
Inventory142 units in stockDealer system
PricingMarkdown, day 38 on lotSpreadsheet
VehicleOdometer reported 41,206 miTelematics
ApprovalTrade-in appraisal approvedEmail
TitleLien release on filePDF
Joined, rights-cleared and traceable to its source.
What it can power

Built for AI that works in automotive.

  1. 01

    Train industry-aware models

    Give models exposure to real operating records and domain behavior.

  2. 02

    Build industry agents

    Ground agents in actual companies, people, demand and operations.

  3. 03

    Evaluate industry capability

    Test models against real-world automotive tasks and operating context.

  4. 04

    Power industry applications

    Embed automotive signals into products through API, MCP or bulk delivery.

How it works

Acquire. Refine. Deliver.

  1. 01Acquire

    Access existing and hard-to-source industry data.

  2. 02Refine

    Normalize, structure, enrich and prepare it for AI.

  3. 03Deliver

    Bulk, API, MCP or a human interface.

Delivery

Use the data however you need it.

Proof

What stands behind the data.

Rights & provenance

Every record traces back to where it came from, with its permitted uses agreed in writing.

How Watt sources data
  • Signals172K
  • Records2 PB
  • Fields/sec70M

Looking for Automotive data we don’t have yet?

Tell us what you need. Watt can source it.

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