Watt Data vs Supermetrics.
Our Supermetrics dashboard says Meta CPA doubled last month. Who is still buying in this category, and where do we reach them?Connects the accounts you already own and delivers their numbers into Sheets, Looker Studio, Power BI, a warehouse or an AI chat.
Takes a plain description of your company or product and returns how many people buy in your category, what they are shopping for, and how you should reach them.
Every number Supermetrics shows you started in an account you already own. Watt starts outside it.
Supermetrics gets your numbers into one place. It connects to more than 170 marketing platforms, cleans and combines what is in them, and delivers the result into Google Sheets, Looker Studio, Power BI, Excel, a warehouse, or an AI chat in Claude or ChatGPT. If your reporting lives in fifteen tabs and nobody agrees what a conversion is, that is the problem it solves.
It will not bring you anything your accounts do not already hold. Supermetrics publishes no dataset of its own. Market data can travel through the same pipe, but you license it first: Semrush, Ahrefs and Adthena are connectors, which means you pay for the subscription and Supermetrics carries the result.
Watt supplies the data rather than moving it. It reads what people in your category are buying, following and searching, whether or not they have touched an account you own. They answer different questions in the same week of work: Supermetrics tells you what your numbers did, and Watt tells you which customers produced them and who else in the market resembles those customers.
Watt Data vs. Supermetrics
What Watt does that Supermetrics does not
Bring data you do not already own. What people in your category are buying, following and searching for. A pipeline moves the accounts you connect to it, so anything outside them has to be licensed from a third party before it can travel.
Describe people rather than metrics. Supermetrics delivers campaign, session and order numbers. Watt describes the buyers those numbers came from: who they are, what separates them from everyone else, and what they are in-market for now.
Tell you what to charge and what to offer. What this group will pay and the offers that resonate, read from what they buy elsewhere in the market.
Answer with no accounts connected at all. A plain description of your company or product is enough to start, which matters at launch, when the accounts have nothing in them yet.
What Supermetrics does that Watt does not
Centralize every marketing account you run. More than 170 sources into one place, standardized, blended and refreshed on a schedule. Watt is not a data pipeline and will not replace one.
Keep a reporting stack honest. Naming conventions applied once, custom metrics and dimensions, currency conversion, and quality monitoring that flags missing tags and anomalies before they reach a dashboard.
Feed your warehouse. BigQuery, Snowflake, Redshift and S3 on the Enterprise tier, with history stored so dashboards load from kept data rather than re-querying every platform.
Send conversion signals back to the ad platforms. Supermetrics pushes events and audiences into the channels so the platforms optimize against your revenue rather than against their own in-platform conversions.
Should you use Watt or Supermetrics?
When the problem is that your numbers live in fifteen places. Reporting across clients or markets, one definition of a metric that every team uses, a warehouse that needs feeding, or a dashboard that has to load in the morning. A 14-day trial runs without a credit card, so the fit is cheap to test.
When the problem is that no account you own holds the answer. Who else buys like your best customers, how many of them there are, what they are shopping for this month, and what a campaign aimed at them should claim. Closer to a data analyst than to another tool in the stack: ask a question in plain language and Watt works through the answer with you.
They do different jobs. Supermetrics assembles what your own accounts know and puts it where your team reads it. Watt answers the question your accounts cannot: who is in the market, what they are buying, and what to say to them. A growth team running both pulls the performance read out of Supermetrics and asks Watt who those customers were and who else in the market resembles them.
Questions, answered
Is Watt Data an alternative to Supermetrics?
No. Supermetrics moves data you already own. Watt supplies data you do not. Watt has no connectors, no destinations and no schedule. It will not pull your Google Ads spend into a sheet, will not feed a warehouse, and will not keep a dashboard current, so it replaces nothing in a reporting stack. To replace Supermetrics you want another marketing data pipeline. Watt adds what no pipeline can move for you: 172,269 live behavioral signals on what people are buying and searching for, covering people who have never touched a channel you run. Supermetrics states its own AI features read "data from all the marketing platforms you've already connected to your Supermetrics account."
How much does Supermetrics cost?
$55 a month for the entry plan, or $44 billed yearly, priced by how many sources and users you need. Starter covers 3 data sources and 1 user. Growth is $222 a month, or $177 yearly, for 6 sources and 2 users. Enterprise is quoted, and warehouse destinations sit on that tier. Extra sources, users and destinations are priced as add-ons, and Supermetrics states there are "No data volume fees," so the bill tracks your setup rather than your traffic. A 14-day trial runs with no credit card. Watt is free to try.
Can Supermetrics give me audience or market data?
Only if you license it from somewhere else first and connect it as a source. Supermetrics publishes connectors for third-party research tools, including Semrush, Ahrefs, Moz, Adthena and several review sites, and in June 2026 it added Adthena as what it called "our first connector in the AEO (Answer Engine Optimization) and GEO category." Those connectors move a subscription you already pay for. The market data is the vendor's and the pipe is Supermetrics'. Watt is different: the data is its own, with no separate subscription to buy first.
What does Supermetrics not do?
It does not describe anyone outside the accounts you have connected. Every input is an account you authorize. Supermetrics publishes no dataset of its own, and its AI features read "data from all the marketing platforms you've already connected to your Supermetrics account." Where market data is needed, the published route is a connector to a vendor you subscribe to separately, such as Semrush, Ahrefs or Adthena. So a Supermetrics report can only describe people who already appear in your own accounts.
Can I use Watt and Supermetrics together?
Yes. They do different jobs in the same workflow, so running both is the normal arrangement. Supermetrics assembles what your channels did into one view your team reads. Paste the numbers that moved into Watt and ask who those customers are. Which customers bought, who else in the category looks like them, what they are shopping for now, and what they will pay.