Blog

Blog

The rise of the signal engineer

Product

The Watt waitlist is open.

Agent-native behavioral signal infrastructure for DTC brands and agencies. 160,000+ behavioral signals on people. Join the waitlist.

Jared Parker1 min read
Engineering

What is the Signal Graph?

Watt's Signal Graph holds 162,000 behavioral signals as boolean clauses, composable by AI agents in real time. Chief Architect John Zila explains.

John Zila5 min read
Research

Signal Drop 01

What landed in the first Signal Drop: education signals on 118M+ people, geo as a composable signal, better identity resolution, and 1,700+ intent topics.

John Zila2 min read
Research

What is a Signal?

Stop thinking in fields. Start thinking in signals. What a signal actually is, what makes it good, and why one signal is almost never the answer.

Mike Audi5 min read
Research

Where our signals come from

Two vendors, thousands of upstream sources. The answer to where Watt's signals come from, and why no one else has built this.

Mike Audi5 min read
Research

What is Signal Engineering?

The operating model that replaces the legacy 5-role data chain with one operator composing against a reasoning-time substrate.

Mike Audi5 min read
Company

Welcome, John, new Chief Architect of Watt

Watt now has two CTOs. Co-founder Mike Audi on hiring John Zila as Chief Architect to lead the data delivery layer for AI agents.

Mike Audi1 min read
Company

The Grid is Open

Watt is the signal infrastructure for AI agents. 82,000+ behavioral signals, agent-native architecture, and a Signal Graph for real-time traversal.

Thomas Sweeney3 min read

Enough reading. Ask it something.