How many data signals does Watt have?

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How many data signals does Watt have?How many entities does the graph cover?How is the data structured?Where does Watt's data come from?What makes Watt's data valuable if competitors can buy the same raw data?How fresh is the data?How does Watt handle conflicting data from different sources?Does Watt have data on minors, and is it US-only?What privacy flags does Watt expose?What do I need in place from a compliance standpoint?

FAQs

Watt's reasoning graph contains 55,000 signals per person and 30,000 per business, for a total of approximately 85,000 signals.

A "signal" is a live, continuously updated data point — not a static field. Signals span categories like interests, intent, purchase behavior, lifestyle, employment, financials, household composition, and more.

The graph stores only values that are currently true for a given entity, implying false for everything else.

FAQs

Common questions about Watt's data, coverage, freshness, privacy, and compliance.

How many entities does the graph cover?

Watt covers 250M+ US adults and 60M+ businesses, organized around people and businesses as primary entity types.