Retail & Commerce data

Data on what people actually buy.

Research behavior, purchase behavior and brand affinity across the US population, resolved to real people and refreshed daily. Watt’s consumer data is in market today.

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Available data

What Watt already knows about consumers.

Behavioral signal on the people behind every purchase, resolved to real US adults and households. Retailer records sourced to order.

Available now7 categories
Research behaviorProduct comparison · Category research · Review reading
Purchase behaviorRecent purchases · Category spend · Repeat buying
Brand & category affinityCompetitive sets · Category loyalty · Switching
Media consumptionOutlets · Publishers · Streaming and CTV
Identity & householdsResolved identities · Household members · Devices
DemographicsAge bands · Income bands · Location
Life eventsNew home · New job · Growing family
In progress now

Proprietary records that live inside retailers and brands. Watt sources them to your requirements.

RetailPoint of sale · Loyalty programs · Store traffic
EcommerceOrders · Returns · Marketplace sales
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Example signals shown. Depth and coverage vary by category.

Go deeper

One record for every shopper.

A shopper’s behavior is scattered across searches, purchases, media and devices, and the person showing intent isn’t always the account holder. Watt resolves it to real people and households, so every signal lands on the right record.

Shoppers crossing a busy city intersection lined with stores and cafes
Real behavior
  • Where it lives
  • Search
  • Purchases
  • Media
  • Devices
  • Households
  • Location
  • Public records
  • Retail partners
  • Brand programs
Household 7731, Austin TXIllustrative
ResearchCompared 3 curl creams this weekSearch
Purchase2 hair-care orders in 30 daysTransactions
AffinityIn-market for a competitor brandSignal
MediaIndexes to beauty publishersMedia
Household2 adults, 3 devices resolvedIdentity
Resolved, refreshed daily and traceable to its source.
What it can power

Built for AI that works in commerce.

  1. 01

    Build audiences from real behavior

    Describe the buyer in plain English and get a measured set of people.

  2. 02

    Find look-alike customers

    Start from your customer list and find more people who behave like them.

  3. 03

    Power performance marketing agents

    Let agents build, test and refine audiences on live signal.

  4. 04

    Understand a market

    Size a category, read who buys it and see what is shifting.

How it works

Acquire. Refine. Deliver.

  1. 01Acquire

    Access existing and hard-to-source industry data.

  2. 02Refine

    Normalize, structure, enrich and prepare it for AI.

  3. 03Deliver

    Bulk, API, MCP or a human interface.

Delivery

Use the data however you need it.

Proof

In market today.

Divergent Media

Meta cost per order fell 78% in the first month on a Watt audience, verified through Northbeam. Google matched it on the same audience.

Read the case study
  • Partner quote
    “Every marketer claims they target the right people. Ask them what signals they’re actually using. They don’t know. Watt does.”
    Mitchell Hamilton, Lahzo
  • US adults288M
  • Signals172K+
  • Data2 PB

Looking for consumer data we don’t have yet?

Tell us what you need. Watt can source it.

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