Research
Signal Drop 01
What landed in the first Signal Drop: education signals on 118M+ people, geo as a composable signal, better identity resolution, and 1,700+ intent topics.
John Zila2 min read
Blog
Blog
The rise of the signal engineer
Research
What is a Signal?
Stop thinking in fields. Start thinking in signals. What a signal actually is, what makes it good, and why one signal is almost never the answer.
Mike Audi5 min read
Research
Where our signals come from
Two vendors, thousands of upstream sources. The answer to where Watt's signals come from, and why no one else has built this.
Mike Audi5 min read
Research
What is Signal Engineering?
The operating model that replaces the legacy 5-role data chain with one operator composing against a reasoning-time substrate.
Mike Audi5 min read