Turn a plain-English ICP into a measured, living market.
Rank metros by density, not population.
Break a market into the real segments that make it up.
Measure demand for candidate lines two ways.
Size candidate markets against your customer DNA.
Turn a built audience's measured DNA into a creative brief.
The front door
Diligence the market
Enrich and extend
Household and geo
Research
Insights on AI agents, data infrastructure, and the future of GTM from the Watt team.
The Watt public waitlist is open. Connect the plugin in Claude, brief it like an analyst, and generate your first custom audience from 160,000+ behavioral signals. No setup, no data team.
