02 · Geographic Expansion
Size your customer audience nationally, then re-measure it market by market to rank places by concentration. Spend where it converts, not where it counts.
New York holds the most specialty-coffee people, 92K, but ranks 17th on concentration. Salt Lake City is 2.3× denser. Density is not population.
| # | Market | Reach | Concentration | Tier |
|---|---|---|---|---|
| 01 | Salt Lake CityUT | 14K | 1.07% | Go now |
| 02 | DenverCO | 24K | 0.81% | Go now |
| 03 | BostonMA | 40K | 0.81% | Go now |
| 04 | WashingtonDC | 51K | 0.79% | Go now |
| 05 | PortlandOR | 18K | 0.73% | Go now |
| 06 | MinneapolisMN | 25K | 0.67% | Test |
| 07 | San FranciscoCA | 32K | 0.67% | Test |
| 08 | AustinTX | 15K | 0.67% | Test |
| 09 | SeattleWA | 26K | 0.66% | Test |
| 10 | NashvilleTN | 13K | 0.64% | Test |
Top 10 of 20 metros by concentration (audience share of metro adults), 50-mile radius.
The other jobs
Turn a plain-English ICP into a measured, living market.
Break a market into the real segments that make it up.
Measure demand for candidate lines two ways.
Size candidate markets against your customer DNA.
Turn a built audience's measured DNA into a creative brief.
Tell us the market or the segment; we'll size it, name the traits, and hand you a buildable audience.
