01 · Market Analysis, Sizing & Segmentation
Turn a plain-English ICP into a measured, living market. TAM, SAM, SOM; the traits that define it; and the named segments inside it. Refreshes on a schedule.
National cash-pay functional medicine is a 10.2M in-market audience. 4.65M high-intent, 2.28M reachable across the top 12 metros, split into three buildable personas.
The addressable market narrows from every in-market adult, to the high-intent core, to who you can actually reach in your top metros.
Men 35–55 chasing performance, energy, and longevity. Peptides, TRT and hormone optimization, biohacking, advanced labs.
Women 40+ navigating peri and menopause who want a natural-leaning path. HRT, bioidentical hormones, anti-aging, supplements.
Men and women wanting medical weight loss done right. GLP-1s, metabolic health, nutrition and supplementation over pure pharma.
Three personas within the ICP; segments overlap, so sizes do not sum to the TAM. Refreshes weekly. Traits are the highest-lift over the US-adult baseline.
The other jobs
Rank metros by density, not population.
Break a market into the real segments that make it up.
Measure demand for candidate lines two ways.
Size candidate markets against your customer DNA.
Turn a built audience's measured DNA into a creative brief.
Tell us the market or the segment; we'll size it, name the traits, and hand you a buildable audience.
