Turn a plain-English ICP into a measured, living market.
Rank metros by density, not population.
Break a market into the real segments that make it up.
Measure demand for candidate lines two ways.
Size candidate markets against your customer DNA.
Turn a built audience's measured DNA into a creative brief.
The front door
Diligence the market
Enrich and extend
Household and geo
For media and adtech teams
Profile a first-party audience by what actually sets it apart, then find the lookalike pool beyond it. Composed on the Signal Graph, owned by you.
